Purpose Through Profits
Why would a company encourage its employees to give their time and skills to the community for free? Because they believe in the connection between engaging with the community and gaining a business advantage. While the process may be more indirect, this concept of using available resources and profits to benefit the greater community, also known as the Double Bottom Line, is gaining increasing traction. Companies across the nation are realizing the tangible and intangible benefits of embracing it, and using the Double Bottom Line to improve life for employees, the areas in which they live and work, and the business.
The Double Bottom Line, commonly shortened to DBL, is a method of measuring a company’s financial and social success. It starts with the conventional bottom line, or the final sum at the end of a balance sheet measuring a company’s profits and losses. Companies who embrace the Double Bottom Line use the profits to achieve a greater social and community purpose, which is measured in the second bottom line.
Like any business, the goal is to make a profit. But by guiding the company so it behaves responsibly and with intentionality, businesses are reaping positive tangible and intangible returns.
McKonly & Asbury believes in building purpose through profits, using our firm’s strengths and resources to make giving back an integral part of who we are. We are passionate about the Double Bottom Line as it dovetails our corporate values including Collaboration, Integrity, and Stewardship. With these values, we work as a unified team to realize our shared goals, to demonstrate consistent values, and to share an actionable responsibility to our culture and community.
To learn more about our firm’s initiatives and the Double Bottom Line, read the full white paper here.
McKonly & Asbury and its employees volunteer and serve on boards and committees for more than 100 different organizations in 20 industries across 6 continents. To see the complete list of all the organizations that McKonly & Asbury and its staff serve click here.